The Cable & Telecommunications Association for Marketing introduced a logo (pictured) intended for marketing TV Everywhere services.
TV Everywhere (also known as authenticated streaming or authenticated video on-demand)[1] is a type of subscription business model.
- ↑ Ingraham, Nathan (October 8, 2012). "Starz Play and Encore Play 'authenticated' streaming video now available for Cox customers". The Verge. Vox Media. Retrieved January 2, 2014.